12,015,218 Shares in Salesforce Inc. $CRM Bought by Norges Bank - MarketBeat

Norway's sovereign wealth fund just bought 12 million shares of Salesforce.

That's not a rounding error. Norges Bank — which manages the entire country of Norway's oil money — took a new position worth billions in $CRM last quarter. When funds that size move, it's a signal that Wall Street sees Salesforce's market position as durable.

Here's what that actually means for you: Salesforce isn't going anywhere. The platform gets more entrenched every year, the enterprise contracts get stickier, and the vendor roadmap continues to be built for the Fortune 500 — not for your 200-person team with a sales process that doesn't fit neatly into their object model.

If you've been quietly hoping Salesforce would get disrupted into irrelevance and solve your problem for you, this is a good moment to stop waiting on that.

Big institutional money doesn't fix the part where your reps have eight required fields that make no sense, your ops team spends Friday afternoons doing data cleanup, and every workflow change still requires a certified consultant and a two-week queue.

The platform is going to be fine. Whether your business actually gets a CRM that fits how you work — that's still entirely up to you.

#CRM #SalesOperations #MidMarket #SalesforceAlternatives #RevOps

Original Source

Norges Bank acquired a new stake in shares of Salesforce Inc. (NYSE:CRM - Free Report) in the 4th quarter, according to the company in its most ...