Can CRM's Record Cash Generation Support Robust Shareholder Returns? - TradingView

Salesforce just posted record cash generation. Billions in free cash flow, year after year.

That money isn't going into making your workflows easier to configure. It's going into stock buybacks and shareholder returns. The headline said so.

This is what happens when a software company matures. The product stops being built for your problems and starts being built for Wall Street's approval. R&D slows relative to revenue. The roadmap serves the median enterprise customer — not you.

If you're a mid-market ops leader, you've probably already felt this. You file a support ticket about a workflow limitation. You get told it's "on the roadmap." You wait. Nothing ships. You hire a consultant to patch around it. That consultant bill hits $40K before anything actually works the way you needed it to in the first place.

The irony is that you're funding those shareholder returns every month through your subscription — while your team is still manually copying data between objects and exporting reports to spreadsheets to get answers the CRM should just give you.

You've switched platforms before and landed in the same place. That's not a character flaw — it's what happens when every option is built for someone else's business.

A vendor printing record profits isn't a reason to celebrate if you're the customer doing workarounds on a Tuesday afternoon.

#CRM #SalesOperations #MidMarket #RevOps #BusinessOperations

Original Source

Salesforce, Inc. CRM has become one of the strongest cash-generating companies in the software industry, giving it significant flexibility to ...