CRM Q1 Earnings Call Turns on AI and H2 Growth - The Globe and Mail

Salesforce spent its Q1 earnings call selling Wall Street on the future — Agentforce AI agents, deeper Slack integration, something called "Headless 360" — while quietly admitting growth is backloaded to the second half of the year.

Translation: they're betting big on AI features that aren't fully baked yet, and asking you to wait for the payoff.

If you've been on Salesforce for a few years, you already know what this cycle looks like. A headline feature gets announced. Your admin spends months figuring out what it actually does. A consultant charges you to configure it. And your team still uses a spreadsheet because the real workflow never got built.

AI agents sound promising. But if the base platform still can't reflect how your sales process actually works — without a six-figure implementation — the agents are just automating your existing mess faster.

The companies that will get real value from AI in their CRM are the ones whose data is clean, whose workflows are already logical, and whose teams actually use the system. That's the unglamorous work that doesn't make earnings calls.

A shinier roadmap doesn't fix a foundation that was never built for your business.

#CRM #SalesOperations #Salesforce #MidMarket #AIinSales

Original Source

Salesforce, Inc.CRM used its first-quarter fiscal 2027 call to press a forward-looking case centered on Agentforce, Slack and a new Headless 360 ...