Cullinan Associates Inc. Sells 3,445 Shares of Salesforce Inc. $CRM - MarketBeat

Institutional investors trimming Salesforce positions doesn't make headlines in most ops meetings — but it probably should.

Cullinan Associates just cut their Salesforce stake by nearly 29% in Q1. One investment firm's portfolio move, sure. But when money managers start quietly walking away from the dominant CRM player, it's worth paying attention to what they're seeing.

What they're likely seeing: a platform that's gotten very good at charging more and very slow at making life easier for the people actually running sales and marketing operations. The consultant ecosystem around Salesforce exists because the product requires it — and that's a feature for the vendor, not for you.

If you've already been through the Salesforce cycle — the implementation, the customization bills, the workarounds your team built because the workarounds they built before stopped working — this news probably just confirms what you already felt. The platform isn't getting simpler. The costs aren't getting smaller. And your business keeps changing while the software stays stubbornly the same.

Smart money sometimes notices the same things operators have known for years — they just have a different way of acting on it.

#CRM #SalesOperations #MarketingOps #Salesforce #MidMarket

Original Source

Cullinan Associates Inc. reduced its position in Salesforce Inc. (NYSE:CRM - Free Report) by 28.9% in the first quarter, according to the company ...