Digital Remedy and Arrivalist Partner - Destination CRM

Most marketing teams still can't answer the simplest question their CFO asks: did that campaign actually bring people through the door and get them to spend money?

Digital Remedy and Arrivalist just announced a partnership that tries to close that gap. The short version: Arrivalist tracks real-world foot traffic using GPS-verified data, and Digital Remedy connects that to media spend. Together, they're letting destination and travel marketers see whether the people who saw their ads actually showed up — and what those visitors spent when they got there.

If you're running ops or marketing for a hospitality, tourism, or retail brand, this matters. You've probably been stuck reporting on impressions and clicks while your leadership team wants to know about revenue impact. This partnership is an example of where the industry is heading — attribution that lives in the physical world, not just a browser session.

The catch is that even the best attribution data is useless if it never makes it into your CRM in a way your team can actually act on. GPS-verified visits, visitor spend signals, campaign source — that kind of data needs to flow into your customer records automatically, mapped to your actual sales process. Most off-the-shelf CRMs will make you beg a consultant to wire that up, and by the time it's done, the campaign is over.

Better attribution tools only help you if your CRM is built to receive what they're sending.

#CRM #MarketingOps #Attribution #CustomerData #MidMarket

Original Source

Partnership combines GPS-verified travel audiences with visitor spending impact measurement to help marketers connect media investment to ...