Fortarezza (Salesforce): 'Writing code accounts for just 10% of software development'

Salesforce just admitted that writing code is only 10% of building software.

Their CEO said it publicly — and it's actually true. The other 90% is requirements, testing, debugging, documentation, and the endless back-and-forth between what someone asked for and what actually got built.

Their answer to this? Embrace AI and external language models. Agentforce, their AI layer, is the bet. The idea is that AI handles more of the 90%, making customization faster and cheaper.

Here's what that means if you're the person who's already paid a Salesforce consulting firm to "customize" your instance: you're being told the expensive, slow process you went through was always inefficient — and the fix is to trust the same vendor with a new AI wrapper on top.

That's not necessarily wrong. But if you've been burned before, you know the gap between what a vendor announces and what your team actually experiences six months into a migration.

The real question isn't whether AI makes CRM development faster. It's whether the platform was ever built to match how your business works — and no amount of AI speeds up fitting a square peg into a round hole.

Faster customization on a platform that still doesn't fit your process is just a quicker way to end up in the same place.

#CRM #SalesOperations #MidMarket #SalesforceAlternative #CRMStrategy

Original Source

According to the CEO of the US CRM giant, the strategy for responding to those talking about the 'Sass Apocalypse' is to embrace external LLMs ...