Lofty CRM Update: Smarter Reminders for Busy Realtors - YouTube

Push notifications and flexible scheduling shouldn't be headline news in 2025. But here we are.

Lofty CRM just shipped an update giving real estate agents smarter reminders — push notifications for tasks and appointments, plus more control over when and how those reminders fire. For Realtors juggling dozens of active clients, that's a real quality-of-life fix. Missing a follow-up call because your CRM buried the reminder in an email digest isn't a discipline problem. It's a tooling problem.

Here's what this tells you if you're running ops or marketing outside of real estate: the bar for "CRM improvement" is still embarrassingly low. A mid-market team shouldn't be celebrating the day their software finally reminds them to do their job at the right time, in the right place. If your current system makes your team build workarounds just to stay on top of basic follow-ups, that's not a user training issue — that's a CRM that doesn't fit how your business actually runs.

You've already been through the consultant cycle, the platform switches, the internal builds that turned into duct tape. The reminder gap Lofty is patching for realtors is the same gap costing your team deals right now — it's just harder to see on a P&L.

Small friction, repeated daily, is how revenue quietly disappears.

#CRM #SalesOps #MarketingOps #MidMarket #CustomerRelationships

Original Source

Lofty CRM just added push notification reminders and more scheduling options for tasks and appointments. That's a big deal for Realtors because ...