Midwest Trust Co Raises Stake in Salesforce Inc. $CRM - MarketBeat

Institutional investors just bought more Salesforce stock. That tells you something — but probably not what Salesforce's marketing team wants you to think.

A Midwest asset manager quietly grew its $CRM position by 3.2% last quarter. Good news for shareholders. Neutral news for everyone else. Investors bet on Salesforce the company — the revenue, the market position, the AI narrative. They're not betting on whether the platform actually fits how your sales team works.

Here's the part that gets glossed over: a rising stock price doesn't fix your pipeline views, your custom objects, or the fact that your team still exports to Excel every Monday because the CRM won't show them what they actually need to see. Salesforce's valuation and your day-to-day ops problem are two completely separate things.

If you've already tried Salesforce — or any enterprise CRM — and ended up with a six-figure consulting bill and a system your team works around instead of in, more institutional confidence in the vendor doesn't change that math.

The software getting more expensive to own doesn't make it easier to use.

#CRM #SalesOperations #MidMarket #RevOps #SalesforceAlternative

Original Source

Midwest Trust Co grew its stake in Salesforce Inc. (NYSE:CRM - Free Report) by 3.2% in the first quarter, according to its most recent 13F filing ...