Redwood Logistics Cut Cost Per Click by Nearly 99% with ZoomInfo - Morningstar

Dirty CRM data doesn't just slow you down — it costs you real ad spend, one bad click at a time.

Redwood Logistics just published results showing they cut their cost per click by nearly 99% after cleaning up their CRM foundation and connecting it to better data enrichment through ZoomInfo. The short version: accurate contact data made their paid campaigns stop wasting money on the wrong people.

That number sounds extreme, but the mechanic behind it isn't complicated. When your CRM is full of stale contacts, duplicate records, and fields nobody fills in consistently, your marketing team is essentially paying to reach ghosts. Fix the data layer, and suddenly every campaign gets sharper — paid, email, outbound, all of it.

If you're running mid-market ops and your ad team keeps blaming the campaigns when performance is flat, the problem is probably upstream. Bad data in the CRM flows downstream into every channel you're paying to run.

Most CRM overhauls focus on the new features and ignore the foundation. That's usually why they fail.

#CRM #SalesOps #MarketingOps #DataQuality #B2BMarketing

Original Source

... CRM and automations. That clean foundation did two things. Accurate, enriched data made paid and owned campaigns far more precise, which drove ...