Salesforce Generates Strong Cash Flow: Can It Boost Shareholder Value? - Quartz

Salesforce just reported $14.4 billion in free cash flow for fiscal 2026. They returned $14.3 billion of it to shareholders and poured the rest into AI products like Agentforce and Data Cloud 360.

That's a lot of money moving in a direction that isn't toward your problems.

When a software company your size generates that kind of cash, it doesn't get reinvested in making the product easier to configure for a 200-person operations team. It goes to Wall Street and to bets that look good in an earnings call. The roadmap follows the institutional investor, not the mid-market ops leader who needs a custom pipeline stage by Thursday.

You've probably already felt this. You filed a support ticket or waited on a feature request that never came. Meanwhile your team built another spreadsheet workaround and called it a process.

None of this is new — every major CRM vendor operates this way once they hit a certain scale. The business model and your needs just stop pointing in the same direction.

Knowing where the money actually goes at these companies makes it easier to stop waiting for a platform update that was never coming for you.

#CRM #SalesOperations #MidMarket #SalesforceAlternative #RevOps

Original Source

CRM's $14.4B free cash flow in fiscal 2026 powers $14.3B in shareholder returns and AI investments like Agentforce and Data 360.