Salesforce Inc. (CRM) Adds TTEC Holdings as Agentforce Partner; TD Cowen Remains Bullish

Salesforce just added TTEC Holdings as an official Agentforce partner. That's a big consulting firm now certified to sell and implement Salesforce's AI agent layer on top of an already expensive platform.

Here's what that actually means: another layer of partners, certifications, and billable hours sitting between you and a CRM that works the way your business runs.

If you've been through a Salesforce implementation before, you know how this goes. The partner comes in, scopes the project, and six months later you have something that technically functions but still doesn't match how your team actually sells or tracks customers. Then they're gone and you're on your own — until something breaks and you need them again.

The pattern here isn't new. Salesforce grows its ecosystem by adding more implementation partners. Wall Street calls that bullish. For you, it usually means more middlemen, more dependencies, and more invoices before you see a single workflow that fits your operation.

AI features built on top of a rigid foundation are still a rigid foundation.

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