Salesforce Inc. $CRM Shares Bought by Ieq Capital LLC - MarketBeat

Institutional investors keep buying Salesforce stock. Your team keeps building workarounds in spreadsheets. Those two facts are related.

A fund called Ieq Capital just bumped its Salesforce position by 3%. Wall Street loves the business. The business model is working — for Salesforce. Subscription revenue, consulting ecosystems, implementation partners, add-on clouds. Every time your CRM doesn't do what you need out of the box, someone somewhere earns a fee to fix it.

That's not a conspiracy. It's just the economics. The platform is built to generate consulting revenue as much as it's built to generate results for you. Which explains why every meaningful change to your setup requires a statement of work, a 6-week timeline, and a bill that makes your CFO ask uncomfortable questions.

If you're a mid-market ops leader, you've probably already done one or two cycles of this. New platform, new consultants, new promises, same dependency. The stock price going up doesn't mean the product got easier to own.

The money flowing into CRM vendors isn't a signal that these tools are getting better for operators. It's a signal that the consultant-dependency model is working exactly as designed.

#CRM #SalesOperations #MarketingOps #MidMarket #SalesforceAlternative

Original Source

Ieq Capital LLC raised its holdings in Salesforce Inc. (NYSE:CRM - Free Report) by 3.0% during the fourth quarter, according to the company in its ...