Salesforce makes gutsy bet to win AI agent race - TheStreet

Salesforce just announced they want to sell AI agents to companies that don't even use Salesforce.

That's not a product update. That's a company telling you their real priority is winning a platform war — not making your current setup work better.

What this actually means: Salesforce is chasing a massive new market. Their attention, their roadmap, their engineering resources — all of it is pointed at acquiring new logos and building AI infrastructure that investors get excited about. The customers already inside the platform? You're funding the expansion.

If you've been waiting for Salesforce to finally fix the things that don't fit your business — the workflows you've had to hack around, the fields that don't map to how your team actually sells, the reports that require a consultant to rebuild every time your process changes — this news is a signal, not a surprise.

Big platforms make bets that serve their growth story. Yours is rarely part of it.

You've been through enough CRM cycles to know that a vendor's momentum doesn't automatically translate into your team running better. The gap between their roadmap and your actual operations doesn't close on its own.

The companies winning right now aren't waiting for Salesforce to get around to their use case.

#CRM #SalesOperations #MidMarket #SalesforceAlternative #RevOps

Original Source

CRM. Follow. Salesforce (CRM) wants to sell AI agents to everyone, including companies that may never log into Salesforce. This is a strategy the ...