Salesforce reports unprecedented customer engagement with 28.6 trillion tokens processed - MLQ.ai

Salesforce just announced it processed 28.6 trillion AI tokens across its platform. That's the kind of number that sounds impressive in an earnings call and means almost nothing on a Tuesday morning when your team can't find last week's follow-up notes.

Here's what actually happened: Salesforce is leaning hard into AI usage as proof that its platform is indispensable. The argument is essentially — look how much activity is running through us. For Wall Street, that lands. For an ops leader trying to get a custom pipeline stage approved without filing a support ticket, it's a different conversation.

The implication for you is straightforward. When a vendor leads with trillion-token metrics, they're talking to investors. Their roadmap follows that audience. You've probably already felt this — the features that ship aren't the ones your team asked for, and the ones you need are still three consulting engagements away from working the way your business actually operates.

Big platforms getting bigger doesn't automatically mean your workflows get simpler.

#CRM #SalesOperations #MidMarket #RevOps #SalesforceAlternative

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