These 3 Software Stocks Are Buying Back Shares Hand Over Fist - MarketBeat

Salesforce just authorized billions in share buybacks. That tells you exactly where their priorities are — and it's not your workflow.

When a software company starts aggressively buying back its own stock, it means they've shifted from "how do we build better product" to "how do we return cash to shareholders." That's not a knock — it's just what mature public companies do. But it matters if you're the one trying to get a pipeline stage renamed without filing a support ticket and waiting three weeks.

This is the part nobody says out loud: the bigger these platforms get, the less incentive they have to solve your specific problem. Your weird-but-legitimate sales process, your custom handoff between ops and account management, your reporting that doesn't fit their pre-built dashboards — those are edge cases to them. Edge cases don't move stock price.

If you've already been through the Salesforce implementation that cost more than a full-time hire and still didn't fit right, this news shouldn't surprise you. The company is optimizing for Wall Street now. You're still trying to optimize for your customers.

The vendors getting rich off your subscription money are not the ones losing sleep over your retention numbers.

#CRM #SalesOps #MarketingOps #MidMarket #BusinessOperations

Original Source

Regardless, San Francisco-based Salesforce NYSE: CRM is going all in. The cloud software company, which focuses on customer relationship management ...