These 3 Software Stocks Are Buying Back Shares Hand Over Fist - The Globe and Mail

When a software company starts buying back its own stock instead of reinvesting in the product, pay attention to what that tells you.

Salesforce is in the middle of an aggressive share buyback program — pouring billions into repurchasing its own stock. That's a financial move that rewards shareholders. It is not a move that funds the engineering hours needed to make your workflows less painful.

This matters if you're a mid-market ops leader who's been waiting for Salesforce to get simpler, more flexible, or less dependent on certified consultants. Buybacks mean the priority right now is Wall Street, not your team's Tuesday afternoon workaround because the pipeline view still doesn't match how your sales process actually runs.

You've already been through the cycle — the implementation that ran long, the consultant invoices that kept coming, the team that never fully adopted the thing. A vendor focused on shareholder returns isn't suddenly going to make your custom objects easier to build or your reporting less of a negotiation.

The companies that win with CRM aren't waiting on a vendor roadmap to catch up to how they actually do business.

#CRM #SalesOperations #MidMarket #CRMStrategy #BusinessOperations

Original Source

Regardless, San Francisco-based Salesforce (NYSE: CRM) is going all in. The cloud software company, which focuses on customer relationship management ...