UBS Reiterates Neutral Rating on salesforce.com (CRM) - StreetInsider

Wall Street just put a "neutral" stamp on Salesforce — and that actually tells you something useful if you're the one paying the bills.

UBS analyst Karl Keirstead held his Neutral rating and $185 price target on Salesforce this week. Translation: one of the sharper analysts covering the space doesn't see enough momentum to get excited. Not a disaster call. Not a buy. Just... flat.

For a platform that costs what Salesforce costs, "flat" is a verdict worth sitting with.

If you're a mid-market ops leader who's already sunk serious budget into Salesforce customization — or you're eyeing it as your next move — this kind of analyst caution is a signal to read carefully. It usually reflects slowing growth, pricing pressure, or customers who aren't expanding their contracts the way they once did. That tracks with what we hear from operators: the platform is powerful on paper, but the cost to make it actually fit your business keeps climbing, and the return gets harder to justify every renewal cycle.

You've probably already lived one expensive CRM disappointment. The answer isn't necessarily to flee Salesforce — it's to stop assuming the next big-name platform will magically fit better than the last one did out of the box.

Paying for a platform's brand reputation and paying for a CRM that works for your team are two very different line items.

#CRM #SalesOperations #MidMarket #SalesforceAlternatives #RevOps

Original Source

UBS analyst Karl Keirstead reiterated a Neutral rating and $185.00 price target on salesforce.com (NYSE: CRM)The analyst comments: “Salesforce ...